Source: Image by Ascannio on ShutterstockBy Dorian Brown, SHA ’22 and Jason Chang, SHA ’22The Beginning TikTok, a popular yet continually controversial social media platform, has been a dominant force on how Gen Z consumes entertainment and information (Muliadi, 2020). Originally founded in 2014 as Musical.ly by Alex Zhou and Louis Yang (Leskin, 2020), the app emerged immensely popular after Musical.ly was fused with Chinese app Douyin. ByteDance, the parent company of Douyin, eventually purchased Musical.ly for approximately US $1 billion in November of 2017. A year later, it was announced that Musical.ly would shut down, and was ultimately replaced with the currently…
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